Wednesday, October 24, 2007

Las Vegas Breast Augmentation

In case you were not aware, October is breast cancer awareness month, and, unfortunately this blog has been remiss in not calling attention to it, since it devotes a fair proportion of its time to breast augmentation, although, I would argue, not an undue amount, considering its subject matter. In fact, if anything, this blog has been actually neglectful of the number one cosmetic surgical operation in the United States.

In fact, apart from mentions in previous blog entries on The Consolations of Beauty, Gender Roles and Body Image, and Mommy Makeovers, I have not devoted any attention to breast augmentation.

Today, I will rectify that with a series of articles on breast augmentation surgery that will last through the end of the month. For example, one of the interesting things about the website of the Ariana Cosmetic Surgery & Laser Center in Las Vegas, Nevada, is how it represents itself through the use of a single model. This provides a certain consistency to the site and clues us into the personal aesthetic style of Drs. W. Tracy Hankins and Michael Belfiore.

Looking at the breast augmentation page of the Ariana Cosmetic Surgery & Laser Center website, we are presented with a very clear image that these Las Vegas cosmetic surgeons have what might be called the "lingerie model" image of female beauty. This is entirely appropriate to their venue, since Las Vegas is full of showgirls and waitresses who make their living or "augment" their living by presenting a conventional image of beauty to customers who have come to Vegas with a preconceived notion of what they were going to see. In other words, they try to become to the feminine ideal what New York, New York, is to the actual city of New York: all the big, flashy landmarks are there, packaged to be easily recognizable, but without the heart and soul of the city itself.

In similar fashion, looking at pictures of the doctors' work in breast augmentations, it becomes clear they are definitely working toward a particular image, a Las Vegas image, of feminine beauty which has a pleasing surface, but doesn't allude to anything beneath the surface. This is not to disparage their work: cosmetic surgery is, after all, about conveying a pleasing surface, which the doctors at the Ariana Cosmetic Surgery & Laser Center do quite well.

1 Comments:

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10:18 AM  

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